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Wix vs WordPress: Unleashing the Power of Wix


Greetings, web enthusiasts! Today, we embark on an in-depth exploration of two website-building giants: Wix and WordPress. As passionate advocates of Wix at Digital Edge, we're thrilled to delve into the reasons why we believe Wix reigns supreme in the realm of website creation. Yes! You are going to hear about our completely biased opinion. However, our opinion is on the back of using the platform every day for the last 7 years and encountering pretty much every issue there is to encounter with Wix. We have created Wix solutions for clients up to the value of £60,000 and from £200. We deliver Wix training and we are proud to be Wix Enterprise partners. In this blog, we'll take you on a personal journey, sharing insights and perspectives that highlight the exceptional features and benefits of Wix. So, grab a cup of coffee, sit back, and let's get started on this exciting adventure into the world of Wix!

A man smiling with a laptop in front of him

Section 1: The 7 Wonders of Wix

1.1 Introducing Wix: User-Friendly and Versatile

In today's digital age, having a captivating and functional website is essential for individuals and businesses alike. Wix, a leading website building platform, has emerged as a go-to choice for creating stunning websites with ease. Whether you're a blogger, entrepreneur, or creative professional, Wix offers a user-friendly and versatile solution to bring your online presence to life.

1.2 The Power of Drag-and-Drop: Simplicity Redefined

Gone are the days of struggling with complex coding and web design. Wix empowers users with its intuitive drag-and-drop editor, making website creation a breeze. With a simple click, you can effortlessly add and arrange elements, images, and text on your website. This user-friendly approach allows individuals of all skill levels to craft professional-looking websites without any technical expertise. Digital Edge provide a free half hour training on the platform with every website sold. Clients are always amazed at how user friendly it is.

1.3 Creative Freedom: Customisation at Your Fingertips

Wix understands the importance of individuality and personal branding. That's why it offers a vast array of customisation options to suit your unique style. From fonts and colours to layouts and animations, Wix provides you with the freedom to fully customise every aspect of your website. Unleash your creativity and make your online presence truly reflect your personality or brand. On the down side, you may not be that creative! Some of our customers aren’t and I have seen some of our great designs ruined.

1.4 A Plethora of Eye-Catching Templates

If you're seeking inspiration or looking to expedite the website creation process, Wix offers a stunning collection of professionally designed templates. With hundreds of visually impressive and pre-built templates across various industries, you can find the perfect starting point for your website. Simply select a template that resonates with your vision, customise it to your liking, and voila! Your website will have a professional look and feel in no time. Digital Edge also has a team that will help you with a template of your choice at a much-reduced cost to that of a bespoke site.

1.5 Mobile Optimisation: Reaching Audiences on the Go

In an increasingly mobile-driven world, it's crucial to ensure that your website looks and functions flawlessly on smartphones and tablets. Wix recognises this need and automatically optimises your website for mobile devices. This means that your content will be beautifully displayed, and visitors can navigate effortlessly, regardless of the device they're using. By providing a seamless mobile experience, Wix helps you reach and engage audiences on the go.

1.6 Wix ADI: Artificial Intelligence for Effortless Website Creation

For those who prefer a more streamlined website creation process, Wix offers an innovative feature called Wix ADI (Artificial Design Intelligence). By answering a few simple questions about your website's purpose and design preferences, Wix ADI generates a personalised website for you in minutes. It takes care of the design, layout, and content selection, while still allowing you to make further customisations. With Wix ADI, creating a professional website has never been easier. I know what you’re thinking… This puts us out of a job! No, this helps businesses to get started and then come to us when things get real.

1.7 Wix Apps: Expanding Functionality with Ease

Beyond its powerful website builder, Wix provides a vast selection of apps to enhance your website's functionality. From e-commerce and booking systems to marketing and social media integration, these apps seamlessly integrate with your Wix website. With just a few clicks, you can add new features and capabilities, ensuring that your website meets your specific needs and objectives.

In conclusion, Wix stands out as a remarkable website building platform that combines user-friendliness, versatility, and creative freedom. With its drag-and-drop editor, extensive customisation options, mobile optimisation, Wix ADI, and a wide range of apps, Wix empowers individuals and businesses to create captivating websites that truly shine in the digital landscape. Whether you're a beginner or an experienced web designer, Wix offers a wealth of tools and resources to bring your vision to life. Explore the wonders of Wix and join the hundreds of millions of users who have already discovered the power of this exceptional platform. Don't wait any longer – take the leap into the world of Wix and see your ideas come to life with ease and elegance. Your online success starts with Wix! Always remember, Digital Edge Is here to take your Wix journey to the next level. In the meantime, play, learn and get to know the power of Wix.

A laptop with the screen reading "I Design and develop experiences that make peoples live simple"

Section 2: Editor X: Wix's Advanced Design Platform

2.1 A Closer Look at Editor X: Empowering Professionals

Wix takes website design to the next level with Editor X, its advanced design platform tailored for professionals. Designed with the needs of web designers, agencies, and developers in mind, Editor X combines powerful features and enhanced functionality to unlock limitless possibilities for creating exceptional websites. Digital Edge are masters of the Editor X platform and for Adam, our lead designer, Editor X is his playground. Every day, he discovers a new angle or new way of utilising this slick piece of software.

2.2 Responsive Design: Seamless Adaptability Across Devices

In today's multi-device world, responsive design is crucial. Editor X enables designers to create websites that automatically adapt and look stunning across various devices, including desktops, tablets, and smartphones. With responsive design capabilities, your websites will provide users with a seamless and consistent experience, regardless of the device they're using. The software is responsive on the desktop where it stacks as the window is reduced in size. An element that standard editor does not have.

2.3 Absolute Pixel Control: Designing with Precision

For designers who crave precision and pixel-perfect control over every element, Editor X delivers. With its absolute pixel control feature, you have the ability to fine-tune and position elements down to the last pixel. This level of control ensures that your design vision is fully realised, allowing you to create visually stunning websites with meticulous attention to detail. This is especially important when working with larger brands that have very specific guidelines on the way they present themselves. For many larger companies, Digital Edge only suggest Editor X.

2.4 Dynamic Pages: Building Interactive Websites

Editor X empowers you to build interactive and dynamic websites that engage and captivate visitors. With the dynamic pages feature, you can create websites with content that changes dynamically based on user interactions. From animated elements and parallax scrolling to immersive galleries and engaging animations, you can create an interactive experience that leaves a lasting impression.

2.5 Collaborative Workflows: Enhancing Efficiency

Efficient collaboration is essential for web design projects involving multiple stakeholders. Editor X streamlines the collaborative workflow, allowing designers, developers, and clients to work together seamlessly. With features like real-time editing, comments, and task management, you can easily communicate, share feedback, and iterate on designs, ensuring that everyone is on the same page throughout the design process. It has helped Digital Edge provide timely and accurate feedback sessions online and across the planet. A real bonus of Editor X.

In summary, Editor X is Wix's advanced design platform that caters to professionals who demand more control, precision, and collaboration capabilities. With its responsive design functionality, absolute pixel control, dynamic pages feature, and collaborative workflows, Editor X empowers web designers, agencies, and developers to push the boundaries of website design. Whether you're working on complex projects or striving for pixel-perfect aesthetics, Editor X provides the tools and features necessary to bring your creative vision to life. Experience the power of Editor X and unlock a new level of design excellence. It just looks great! Like when you open the box to a new Iphone, the Editor X websites ooze quality and move in a way that makes you feel like you are looking at something a little more special.

Two people sitting looking at a laptop screen

Section 3: WordPress: A Competitor in the Ring

3.1 WordPress: A Historical Overview

WordPress has become a household name in the world of website development and content management systems. Initially launched in 2003, it has grown to power millions of websites worldwide. With its open-source nature, WordPress offers a robust and versatile platform that caters to individuals, businesses, and even enterprise-level organizations.

3.2 WordPress Themes: Aesthetic Versatility

One of the strengths of WordPress lies in its vast collection of themes. These pre-designed templates allow users to quickly establish a visually appealing website without the need for extensive design knowledge. From minimalistic designs to bold and vibrant layouts, WordPress offers a wide range of themes to suit various industries and personal preferences.

3.3 Plugin Paradise: Expanding Functionality

WordPress's extensive plugin ecosystem sets it apart from other content management systems. With over 58,000 plugins available, users can easily extend the functionality of their websites. Whether you need e-commerce features, SEO optimisation, social media integration, or advanced analytics, there's likely a plugin available to meet your specific needs. The plugin architecture of WordPress enables users to customise their websites with additional features and capabilities effortlessly.

3.4 Learning Curve: Navigating the Technical Terrain

While WordPress offers great flexibility, it does come with a learning curve. For those new to website development, understanding WordPress's backend and mastering its features may require some time and effort. However, with countless online tutorials, documentation, and a vibrant community, users can find ample resources to help them navigate the technical aspects of WordPress and become proficient in creating and managing their websites. But for businesses that don’t have time to throw at learning the Wordpress way, it can become cumbersome and frustrating.

3.5 Customisation: Balancing Flexibility and Complexity

WordPress strikes a balance between flexibility and complexity when it comes to customisation. Users have the freedom to customise their websites to their heart's content, including adjusting layouts, fonts, colours, and adding custom code. This level of customisation allows for unique and personalised websites. However, it's worth noting that advanced customisation options will require extensive knowledge of HTML, CSS, and PHP. WordPress provides users with the ability to tailor their websites to their specific requirements while offering a range of customisation options suitable for users with varying technical expertise.

3.6 Community and Support: Tapping into a Wealth of Resources

The WordPress community is a vibrant and active network of developers, designers, and enthusiasts who contribute to the platform's growth and provide support to fellow users. Online forums, WordPress-centric websites, and official documentation serve as valuable resources for troubleshooting issues, seeking advice, and gaining insights into best practices. The wealth of support available within the WordPress community ensures that users are never alone on their website-building journey. But like anything opensource, there are potential pitfalls and a keen eye backed with experience is advised.

In conclusion, WordPress has cemented its position as a leading content management system and website development platform. With its vast array of themes, expansive plugin ecosystem, customisation options, and a supportive community, WordPress offers users the tools they need to create powerful and dynamic websites. While there may be a learning curve involved, the rewards of mastering WordPress are plentiful. If you're a beginner, you have a whole world to explore and develop skills in. For an experienced developer, WordPress provides a competitive solution for building stunning and functional websites.

Someone pointing at a desktop screen

Section 4: Why Wix Takes the Lead

4.1 User-Friendliness: Embracing Simplicity for All

One of the key reasons why Wix takes the lead in the website building industry is its unparalleled user-friendliness. Wix has mastered the art of simplicity, offering an intuitive and user-friendly interface that allows individuals of all skill levels to create stunning websites with ease. With its drag-and-drop editor, pre-designed templates, and a wide range of customisation options, Wix empowers users to bring their visions to life without the need for technical expertise or coding knowledge. This is where Digital Edge say #powertothepeople. We believe that when clients require simple changes, they ought to be able to update themselves without an expensive bill. It is a matter of speaking to the professionals where professionals are required. Not when you need a phone number changing on the contact page.

4.2 Wix Support: A Personalised Approach

Wix takes customer support to the next level with its personalised approach. Whether you're a beginner or an experienced user, Wix offers comprehensive support through various channels, including live chat, email support, and a vast knowledge base. The dedicated support team is readily available to assist users with any questions or concerns they may have, ensuring a smooth and seamless website building experience. Beyond this support, you can work with Digital Edge who can do things for you that you don’t have time to do or don’t have the patience to do. Digital Edge have their own account manager based in the U.S. that we can call on at any time for those trickier issues.

4.3 Hosting and Maintenance: Hassle-Free Solutions

When it comes to website hosting and maintenance, Wix takes care of the technical aspects, allowing users to focus on creating and managing their content. Wix provides reliable and secure hosting for websites built on its platform, ensuring optimal performance and uptime. Additionally, Wix takes care of software updates and security patches, giving users peace of mind and saving them the hassle of managing hosting and maintenance independently. This can often become expensive on Wordpress and more worryingly, the expensive website you created a year ago is completely ruined because the updates were neglected. Digital Edge have websites that were built in 2016 that look and operate exactly the same as they did in 2016 and no time has been required throughout the duration of the website.

4.4 E-Commerce: Wix's Winning Edge

For entrepreneurs and businesses looking to establish a powerful online presence, Wix offers a competitive edge with its robust e-commerce capabilities. With Wix's integrated e-commerce tools, users can easily set up and manage online stores, showcase products, process payments, and track inventory. Wix provides a seamless and user-friendly e-commerce experience, allowing businesses to expand their reach and generate revenue online.

4.5 SEO Capabilities: Optimising for Visibility

In the digital landscape, visibility is crucial, and Wix ensures that your website gets noticed. Wix offers a range of built-in SEO features and tools that help optimise websites for search engines. From customisable page titles and meta descriptions to image optimisation and keyword analysis, Wix equips users with the necessary tools to improve their website's visibility and attract organic traffic. With Digital Edge’s support, you have access to our expert SEO specialists that implement SEO strategies into Wix websites daily. We can do the groundwork and implement outcomes of the research to boost the business lead generation. Nobody is looking on page 3 of Google for your business, I promise you!

4.6 Security: Safeguarding Your Online Presence

Wix prioritises the security of its users' websites and data. With Wix, you can rest assured that your online presence is protected. Wix provides SSL certification for all websites built on its platform, ensuring secure data transmission. Additionally, Wix implements robust security measures to protect against malware, hacking attempts, and other online threats. By choosing Wix, users can focus on their website's content and business goals, knowing that their online presence is in safe hands.

In summary, Wix takes the lead in the website building industry for several compelling reasons. Its user-friendly interface, personalised support, hassle-free hosting and maintenance, robust e-commerce capabilities, SEO tools, and commitment to security set it apart from the competition. Whether you're a beginner, entrepreneur, or established business, Wix provides a comprehensive and reliable solution to create stunning websites and establish a strong online presence. Experience the power of Wix and take your website to new heights.

A table people are working at with lots of different devices scattered around.


At Digital Edge, we take the power of Wix to new heights. As a leading digital agency specialising in the world of Wix, we offer unparalleled expertise and additional benefits to enhance your Wix website. With our team of specialists, we are here to provide you with answers to all your Wix questions and ensure you have a seamless experience.

Our outstanding customer support sets us apart. We understand the importance of personalised assistance, and our dedicated team is ready to assist you every step of the way. Whether you're a beginner or an experienced user, our specialists are equipped with the knowledge and expertise to address your unique needs and guide you through the process.

With our team of experts specialising in various areas, including standard editor website design, Editor X website design, Velo code specialists, and Wix marketing specialists, we offer a comprehensive range of services under the Wix banner. No matter what your requirements are, we have the skills and creativity to deliver exceptional results.

When you choose Digital Edge, you gain access to a team that goes above and beyond. We are committed to providing top-notch customer service and ensuring your satisfaction. Our goal is to exceed your expectations and help your business thrive in the digital landscape.

Partnering with Digital Edge means you have a trusted ally to maximise the potential of your Wix website and online experience. Whether it's creating a visually stunning design, optimising your website for performance, harnessing the power of Velo code for advanced functionality, or implementing effective marketing strategies, our team has the expertise to deliver outstanding results.

We told you we would be biased 😉 But we are biased for the right reasons.

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