You may consider us bias, but we believe, with very good reason, that every business — big or small — needs a powerful online presence. With over five billion people using the internet daily, your website is not just a digital billboard, but often the first point of contact for customers.
Small businesses, in particular, must make the most of this tool to reach their audience effectively. But how can you ensure your site stands out without hefty costs? The answer: Wix.
This website builder is changing the game for businesses of all sizes, offering an all-in-one solution to address many of their challenges.
The Need for a Website: U.K. vs. U.S.
Let’s first take a look at where businesses stand. In the U.S., 73% of small businesses had a website in 2023, and a further 23.5% said they planned to get one soon. But in the U.K., the landscape is a bit different. Many U.K. small businesses are still lagging behind.
For example, some industries, like architectural services and recycling, saw nearly 30% of businesses without a website. This is a missed opportunity, considering more than four in five (81%) shoppers conduct online research before making a purchase.
Wix helps to bridge this gap by offering affordable, customisable website options that are ideal for small businesses on both sides of the Atlantic.
Why Do Some Small Businesses Skip Having a Website?
Surprisingly, nearly a quarter (27%) of small businesses that don’t have a website believe it’s not relevant to their industry. However, with Wix's user-friendly design, even those who are sceptical can easily launch a website that fits their brand.
Additionally, for those worried about costs, building on the Wix platform, Digital Edge offers a range of packages that cater to different needs — from simple, low-cost setups to more complex designs.
In comparison to the U.S., where website adoption is higher, U.K. businesses are beginning to realise how important an online presence is. Wix’s ease of use and affordability makes it easy for these companies to join the digital world without needing a tech expert.
Traffic and ROI: How a Wix Website Helps You Grow
Wix isn't just about getting a website up and running; it’s about driving traffic and conversions. According to HubSpot, nearly half (46%) of U.S. websites generated between 1,001 and 15,000 monthly visitors in 2023.
The same goes for business-to-business (B2B) sites, with 41.2% generating between 1,000 and 10,000 visitors monthly. This is crucial, as more traffic typically means more leads and sales.
But what about the U.K.? The key to driving traffic is offering a smooth user experience. Wix websites provide just that, with mobile-friendly designs and quick loading speeds that keep visitors engaged.
Given that 85% of people prefer browsing mobile-friendly sites, businesses using Wix can be confident that they’re catering to modern browsing habits.
Why Wix? The Statistics Speak for Themselves
Wix is currently dominating the website builder market. In 2024, Wix held 45% of the overall website builder market share, with around 8 million live sites built on its platform. That’s nearly three times more than any other website builder!
Why?
Because Wix solves real-world problems for small businesses by offering customisable, professional websites without the need for advanced technical knowledge.
More importantly, Wix helps businesses save money by including essentials like SSL certificates (which can cost up to £500 per year) and domain registration with its premium plans.
That means businesses can focus on what they do best, while Wix takes care of the technical side.
Ready to Go Wix?
As we look ahead, it’s clear that small businesses need more than just a basic online presence. They need a robust website that can grow with them, drive traffic, and convert visitors into customers. Wix offers a scalable solution to help businesses thrive.
So, what are you waiting for?
Join the 8 million sites already reaping the benefits of Wix and see how this "Wix-tastic" solution can help your business grow.
Need Help Building Your Dream Website?
Let us guide you through the process and make your business stand out online.
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