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What are API’s? Digital Edge explain with Wix in mind…

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Ever found yourself pondering the mysteries of APIs? You're in the right place! This blog is your gateway to understanding what APIs are, what they do, and why they are an asset to your business.

In the simplest form, they are a way to link two pieces of software and make them talk to each other.

APIs, or Application Programming Interfaces, are like bridges that allow different computer programs to talk to each other and share information. They allow software to work together and provide you with the services you need, like getting weather updates on your phone or connecting with social media platforms.

The Hive system is probably one of the easiest API systems to understand. Enabling your mobile phone to talk to your home, ensuring the heating is set right for your arrival home!

We often make the mistake of thinking of a website as something static, often perceived as nothing more than a collection of scrolling pages...Now, enter the world of APIs…. The transformation is nothing short of mind blowing!!

APIs infuse life into your digital presence, turning it into a dynamic, breathing entity that doesn't just connect with other software; it converses with them! Imagine that, your website evolving into a digital companion, understanding every part of our interconnected world!

It's no longer a passive observer; it's now an active participant, responding, adapting, and thriving alongside you. Working for you, APIs unlock the true potential of your website, making it a living, breathing extension of your brand, ready to serve…

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The Power of Wix API

Wix has an array of API’s ready to go! All the big API’s in the world such as Facebook, Hubspot, Paypal, Worldpay, Google Analytics, YouTube, the list goes on and on. These are all built into the Wix CRM and can connect to the other piece of software with a click of a button. Even your granny could do it!!!

The standard API’s that Wix have ready to use are gateways to limitless possibilities. With it, it is possible to transform static websites into interactive platforms. These platforms respond to user interactions, gather data, and deliver personalised experiences.

Whether it's integrating third-party applications, streamlining e-commerce, or implementing dynamic forms, your website can be versatile, efficient, and future-ready.

However, you may have a system you want to work with that Wix doesn’t have a standard API for. Wix simply can’t create APIs for everything. Can you imagine how many interfaces there are in the world?!

So what happens when Wix haven’t created the one you need? Well, you can create a Wix request ticket. But Wix would need a lot of people making the same request for them to even consider it and you may be waiting a while. So, what else can you do?

This is where Digital Edge comes in, creating API’s you need for your business. The Digital Edge software engineers are able to build the bridge between your website and an input/output.

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Digital Edge and API’s

We develop bespoke API’s which enable you to digitise and connect across your entire spectrum of products and services both as user functions or as back-end operations. For example, you may want to offer your client a T-Shirt with their design printed on.

We can build an API linking a design studio to Wix store enabling your customer to design while in Wix store. Not something you can do on Wix, but something we can do on Wix using third party API’s. Alternatively, you may have a telephone system with 150 customer service representatives on.

The system is logging APIs and the business may want to display this on a screen in the offices. We can build an API between the phone systems and the Wix website and then another API into the screens around the office with different KPIs on different screens.

I know, we are getting really technical here but the possibilities are practically limitless! It can get really crazy, believe us, we have created some sensational systems on the Wix platform.

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So why choose Digital Edge for your website?

At Digital Edge, we're not just Wix experts; we're API enthusiasts too. As you now know, APIs are all around us, shaping our digital experiences. When you book a ticket, send a mobile payment, or check the weather online, you're tapping into the magic of APIs.

As experts in this arena, Digital Edge is committed to unlocking the full potential of the Wix API. With our client-centric approach, we collaborate closely with you to understand your goals and challenges, translating them into actionable features powered by the Wix API. We then create a bridge between your website and another system where we identify key data that is required to be sent and received.

This bespoke way of working has the most powerful outcomes where innovation is at the centre. This approach ensures that you not only have innovative solutions but also stay ahead in the rapidly evolving digital landscape.

At Digital Edge, we are committed to this API-driven revolution! As Wix experts, we harness the vast capabilities of the Wix platform to ensure that your business can take full advantage of this transformative power.

Our expertise in API integration, coupled with the capabilities of the Wix platform, paves the way for businesses to embark on a journey of digital transformation, positioning them for sustained growth and success.

With your commitment to making your business process driven and improving user experience online coupled with the understanding Digital Edge and Wix have of the online space, we can create magic in the new digital world.

Ready to embark on a journey of digital transformation? Let's harness the power of the Wix API together and make your brand shine in the digital spotlight!

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