6 Common Delays When Launching Your Website (And How to Avoid Them)

Launching a New Website: Essential Steps for a Smooth Process

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Launching a new website is an exciting milestone. It transforms your business from an idea into something real, searchable, and live on the internet. However, if you’ve ever collaborated with a web designer or agency (like us), you might have heard the phrase: “We’re just waiting on a few things from your side…”

At Digital Edge, we strive to make the website build process as smooth as possible. Despite our efficiency, we often encounter common delays due to missing client content. If you're preparing to build or launch your website, here’s a quick guide to what businesses often forget to send. This guide will help you assist us in going live faster and stress-free.

1. Your Logo in the Right Format

Most people do send a logo. However, we often receive:

• Tiny, blurry versions pulled from social media

• JPGs with white backgrounds

• Screenshots (!)

  
  

What we need:

• A high-resolution PNG or SVG version

• A transparent background if possible

• Your brand colours and fonts, if available (style guide = gold)

  
  

2. Clear, Ready-to-Go Website Copy

You know your business best. However, writing your own website content is often where progress stalls. We can write for you if needed, but many clients prefer to “write it themselves.” Unfortunately, life often gets in the way.

Tip:

• Write just one paragraph per page to start

• Focus on what your business does, who it’s for, and how to contact you

• We can polish it later, but we need a starting point

  
  

3. Domain Access Details

If you’ve already purchased a domain through a provider like 123 Reg, GoDaddy, or others, great! However, we will usually need login credentials or access to your domain's DNS settings to point it to your new site. This is one of the most common delays near launch day.

Tip:

• Keep your domain login details handy (or give us delegated access if possible).

• Ensure your domain is unlocked and ready to update.

  
  

4. Social Media Links

Social media links are often forgotten until the very end and then rushed or missed. If you want social icons or share buttons on your site, we need:

• The exact URLs to each profile (not just usernames)

• Confirmation of which platforms you want displayed

  
  

Tip:

Send a list like this:

• Facebook: facebook.com/yourpage

• Instagram: instagram.com/yourhandle

• LinkedIn: linkedin.com/in/yourname

  
  

5. Quality Photos

Visuals can make or break a site. However, we frequently receive:

• Low-quality images

• No team photos or service/product shots

• Stock photos sent with unclear licensing

  
  

What helps us:

• High-resolution images of your team, office, work, or products

• If you prefer stock images, let us know your style, and we’ll help source them.

  
  

6. Access to Google Tools (If You Want SEO Setup)

If we’re setting up Google Search Console (GSC) and Google Analytics 4 (GA4) for you, we’ll need access to the correct Google account or to be added as a user with permissions. Without this, your SEO tracking setup is stalled before it begins.

Speed Things Up with This Checklist

Here’s a quick checklist to send your web designer everything they need:

• High-res logo (PNG/SVG)

• Business info (what you do, your USP, location, contact)

• Website copy (even bullet points help)

• Domain login or DNS access

• Social media links

• Any photos you’d like used

• Google account email for GSC/GA4 setup

  
  

Final Thoughts

Building your website should feel exciting, not stressful. When we have everything we need upfront, we can move quickly, design confidently, and launch your site without unnecessary back-and-forth.

If you're planning to get online soon (or upgrading your current site), this little bit of preparation goes a long way.

Need help gathering these pieces or not sure what’s missing?

Get in touch; we’ll guide you through it step by step.

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