So, you've got your brand-new, shiny website up and running – congratulations! It's like your digital storefront, open 24/7, ready to showcase your offerings to the world. But here's the thing: having a website is just the beginning of your online journey.
Now, the crucial task is to ensure that your website doesn't turn into an online ghost town, but instead remains a bustling hub of activity. The question that arises is, What's the next step?
Maintaining Visibility: The Social Media Connection
Picture this, you've launched a service that has the potential to change lives, but how do people even know it exists? Enter social media – a powerful tool that can be your bridge to the masses.
How often have you mindlessly scrolled through your social feeds and stumbled upon something that instantly resonated with you, or made you go, "I need that in my life"? It's moments like these that highlight the impact of social media in our lives.
Consistency is Key
In the vast expanse of the digital universe, consistency is key. Consistently reminding your audience of your service ensures you don't get lost amidst the noise of other stagnant websites. Platforms like LinkedIn, Instagram, and Facebook offer you the megaphone to amplify your business voice.
These platforms are not just about sharing, they're about engaging – after all, "social" is the keyword here.
Hashtags: Building Bridges
Think of hashtags as the virtual handshakes that introduce you to potential allies. Hashtagging fellow businesses not only strengthens your online community but also opens doors to collaborations.
The principle is simple: you scratch my back, I'll scratch yours. When you tag people in your posts, you're essentially tapping them on the shoulder and saying, "Hey, we're here!"
Linking for Amplification
Your website is the heart of your online presence, and your social media posts are the arteries that lead traffic there. Linking your posts to your website, blogs, and other content is not just a recommendation, it's a necessity.
When friends and fellow business owners share your posts, your reach multiplies exponentially.
The Frequency Conundrum
"How often should I post?" is a question that echoes in the minds of many. There's no universal answer, but the key is consistency. Posting ten times one week and then going silent the next isn't the best strategy.
Establish a posting pattern that suits your business and stick to it. Remember, social media is a marathon, not a sprint.
Building Relationships, Not Just Sales
At Digital Edge, we've got your back when it comes to navigating the world of marketing. Our diverse marketing packages cater to businesses of all sizes. We understand that having a fantastic website is only half the battle won.
Our approach is holistic – we write blogs, craft email campaigns, design magazines – all in the pursuit of keeping your business in the spotlight.
Engage and Intrigue
In the world of online marketing, people buy from people. So, while advertising is important, it's equally crucial to engage your audience. Social media isn't just about selling; it's about building connections.
Pose questions, share videos, post relatable images, or share inspiring quotes – anything that sparks interest and initiates a conversation.
Unveiling the Power of Social Media Marketing
According to Statista, nearly 38% of respondents have made purchases based on social media advertisements. The influence of social media marketing on businesses, both large and small, is undeniable.
With a staggering 4.9 billion social media users worldwide, these platforms become gateways to connect with your existing and potential customers.
The World of Opportunity: 10 Billion Hours a Day
Did you know that the world collectively spends over 10 billion hours on social media every single day? Let that sink in. This vast digital landscape is where your business needs to be visible, engaging, and relatable.
With a global population of 6.648 billion smartphone users, a strong online presence becomes an imperative.
The Encore: Your Marketing Partner
At Digital Edge, we're not just about providing services – we're about being your marketing partner. We recognise that each business is unique, which is why our marketing packages are tailored to suit every need.
Our goal is clear, we want to ensure that your brand not only enters the social media arena but thrives in it.
So, there you have it – your fancy new website is the door, and social media is the pathway to a world of opportunities. Embrace the power of consistent posting, engagement, and relationship-building.
And when you're ready to take your marketing game to the next level, know that we're right here, ready to be your guide in the dynamic world of digital marketing. Let's embark on this journey together and watch your business shine in the spotlight it rightfully deserves.