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Maximise the Benefits of Location Pages for Your Business

Writer's picture: Digital EdgeDigital Edge

A promotional graphic showing a stressed woman looking at a map the tag reads "Are you being found online?"

Digital Edge and Wix Can Help!

Imagine this: a customer in your area searches online for the services you offer. They’re ready to buy or book, but your business doesn’t appear in their search results. Instead, they see your competitors and take their money elsewhere. Frustrating, isn’t it? This is where location pages come in to save the day.


Whether you’ve never heard of location pages or you’re unsure how they work, this blog is here to break it all down for you. By the end, you’ll understand why location pages are essential for your business, how they help attract local customers, and why Digital Edge is the perfect partner to help you create them (with a little help from our favourite platform, Wix!).


What Are Location Pages?

In the simplest terms, location pages are dedicated pages on your website that target specific areas where your business operates. If you have multiple locations, serve a large geographic area, or cater to specific cities or regions, these pages act as digital signposts, guiding local customers straight to your services.


But they’re more than just “pages that mention a town.” A well-designed location page includes:


  • Detailed information about the services or products you offer in that location.


  • Localised keywords to improve your search engine rankings.


  • Contact information tailored to the area, such as phone numbers, emails, or physical addresses.


  • Maps and directions to help customers find you.


  • Testimonials or case studies from local customers.


  • Think of location pages as your way of saying to potential customers, “Yes, we’re here, and we’re ready to help you!”

 

Someone sticking pins in a map

Why Are Location Pages for your Business Important?

If you want to grow your customer base and attract local clients, you need to be visible. But visibility isn’t just about having a website; it’s about being in the right place at the right time—and that’s exactly what location pages help you achieve.

Here are some key benefits:


1. Boost Local SEO

Search engines like Google prioritise local results when people search for services nearby. For example, when someone searches for “plumber in Newcastle,” Google shows results that are specific to Newcastle. If you have a dedicated Newcastle location page, your chances of appearing in those results skyrocket.


2. Increase Customer Trust

When customers see a page specifically tailored to their area, it builds trust. It shows you’re a real, local business that understands their needs.


3. Drive More Traffic and Leads

By targeting multiple locations, you increase the likelihood of potential customers finding your business. More visibility means more clicks, more enquiries, and ultimately, more sales.


4. Improve the User Experience

People love personalised content. Location pages make it easy for customers to find relevant information, like services available near them or how to get in touch.


5. Edge Out the Competition

If your competitors aren’t using location pages (or aren’t using them well), this is your chance to stand out. You’ll be one step ahead by providing tailored content that search engines and customers love.

 

Google analytics screen

What Should a Great Location Page for your Business Include?

Not all location pages are created equal. A generic, one-size-fits-all approach won’t work. To truly maximise their benefits, your location pages need to be thoughtfully designed and built.


Here’s a checklist for creating effective location pages:

1. Unique Content

Don’t just copy and paste the same information onto multiple pages, swapping out the town name. Search engines (and your customers) see right through that. Each location page should have unique content that’s relevant to the area.


2. Localised Keywords

Use terms that people in that area might search for. For example, instead of “plumbing services,” use “plumbing services in Durham.” Tools like Google Keyword Planner can help you identify the best keywords for each location.


3. Clear Contact Information

Make it easy for customers to reach you. Include phone numbers, emails, and even live chat options where possible.


4. Maps and Directions

A visual map embedded on your page helps customers see exactly where you’re located. It’s practical and builds credibility.


5. Customer Testimonials

Featuring reviews or case studies from local clients adds a personal touch and reassures potential customers of your quality.


6. Photos

Include images relevant to the location. Whether it’s your storefront, team members, or work you’ve done in the area, visuals help make your page more engaging.


7. Call to Action (CTA)

Guide visitors to take the next step. Whether it’s booking a service, calling your team, or filling out a form, make your CTA clear.


A smartphone showing google maps.

Why Wix Is Perfect for Location Pages

At Digital Edge, we’re proud to use Wix as our platform of choice. It’s versatile, user-friendly, and perfect for creating high-performing location pages.


Here’s why:


SEO-Friendly Tools: Wix makes it easy to optimise each page for local search with built-in SEO features.


Customisable Design: You can create unique, visually appealing pages that reflect your brand.


Fast and Responsive: Wix ensures your pages load quickly and look great on all devices.

Integrated Maps and Forms: Adding maps and lead generation forms is simple and effective.


We’ve helped countless clients use Wix to create stunning, effective location pages that deliver real results, and we can do the same for you.

 

Someone working on a website.

How Digital Edge Can Help with The Location Pages for your Business

At Digital Edge, we offer flexible packages to help you add location pages to your website. Whether you prefer to have all your location pages created at once or added gradually over a 6-month plan, we’ve got you covered.


Here’s how it works:


Gradual Addition: We can add location pages to your website on a monthly basis, spreading the workload and cost over time. This approach ensures steady growth in your online visibility.


All at Once: If you prefer to get everything done in one go, we can create all your location pages as a single project.


It’s entirely up to you.


We’re happy to discuss our packages and find the best option to suit your business needs and budget.


Creating location pages can feel overwhelming, especially if you’re not sure where to start. That’s where Digital Edge comes in. We specialise in helping businesses like yours stand out online with tailored solutions, including:


Developing high-quality location pages that reflect your brand.


Researching and implementing the best local keywords for your business.


Ensuring each page is optimised for search engines.


Designing engaging layouts with visuals, maps, and calls to action.


Measuring the success of your pages with analytics and making improvements as needed.


We’re not just about building websites; we’re about helping your website work for you and helping your business thrive and grow.

 

Three scrabble pieces with the letters seo on them.

Are You Ready to Reach More Local Customers?

If you’re ready to start attracting more local customers and driving real results, location pages are the way forward. They’re not just a nice-to-have; they’re a must-have for any business looking to grow.


At Digital Edge, we make the process easy and stress-free. Whether you’re starting from scratch or improving existing pages, we’ve got the tools, expertise, and creativity to help you succeed.


Let’s put your business on the map – literally and figuratively.


Get in touch today, and let’s chat about how we can help you with location pages.

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