Bray Cranes
Ready to find out more about Bray Cranes?
Bray Cranes
Ready to find out more about Bray Cranes?
PROJECT INFORMATION
INDUSTRY
The hire and sale of cranes
LOCATION
Birtley
PROJECT LENGTH
2 Weeks
THE CLIENT
Bray Cranes Limited are a family owned business providing reliable and competitively priced mobile crane hire across the North East of England.
#TAKINGYOUBEYOND
OUR STRATEGY
We built a strategy tailored to meet Bray Cranes' objectives while ensuring the website delivered maximum value.
We started by developing a sleek, modern design that represented the company’s reputation for reliability, trust, and expertise.
A strong emphasis was placed on user experience, incorporating intuitive navigation and prominent calls to action to drive quote requests.
To ensure Bray Cranes could manage their site with ease, we built a flexible and user-friendly content management system, enabling internal updates without technical expertise.
We also focused on optimising the website for search engines, incorporating local SEO strategies to improve visibility across the areas they serve, such as Birtley, Washington, Chester-le-Street, and Houghton-le-Spring.
Finally, we integrated analytics tools to provide valuable insights into website performance, helping Bray Cranes make data-driven decisions for ongoing improvements.
Our collaborative and transparent approach ensured the project aligned perfectly with their needs and exceeded expectations.
THE BRIEF
Bray Cranes approached us with the goal of creating a modern website that would improve their online presence and interactions with potential clients.
They needed a website that effectively represented their business while appealing to their target audience, showcasing their expertise in crane hire and lifting solutions.
Key objectives included encouraging users to request a quote with a clear call to action, ensuring the site was user-friendly and easily updated internally, and optimising it to rank on Google for a range of locations to attract local business.
Additionally, they required access to website statistics to inform future developments and measure the site's performance over time.
THE OUTCOME
The new website for Bray Cranes successfully met all the objectives outlined in the project brief, delivering a modern, professional platform that effectively showcases their expertise in crane hire and lifting solutions.
With its user-friendly design and clear calls to action, the site encourages potential clients to request quotes easily, driving new business opportunities.
The integration of local SEO strategies has significantly improved the company's visibility on Google, helping them attract clients across Birtley, Washington, Chester-le-Street, Houghton-le-Spring, and beyond.
Internally, the site is simple to update, giving the Bray Cranes team full control over their content.
Additionally, with detailed analytics now available, the company can monitor performance and make data-driven decisions to continue growing their online presence.
The result is a website that not only represents Bray Cranes as a trusted industry leader but also serves as a powerful tool for business growth.
BEFORE
AFTER
THE OUTCOME
Check out the before and after.
PROJECT GALLERY
Check out Digital Edge's transformation.
THE BRIEF
Bray Cranes Limited are a family owned business providing reliable and competitively priced mobile crane hire across the North East of England.
BEFORE